Global Diaper Industry

The opportunity represents a clear unmet market need to provide low cost product to a rapidly growing US$54bn diaper market for infants and a US$11bn market for adult incontinence pads.


Global Diaper Market: An Analysis

Global diaper market is comprised of baby diaper and the adult diaper. Overall global diaper was valued at  US$63.9 billion by the end of 2018, growing at an annual rate of 7.04% from US$59.7 billion in 2017. Many  stimulating driving factors such as aggregating demand for comfortably high-absorbent diapers for both babies  and adults, growing number of women workforce, increasing aged population, rising awareness of  biodegradable diapers and rising concern regarding personal hygiene, are anticipated to boost the market value  in during the forecasted period.

The value of global diaper market is expected to grow to reach US$90.2 billion by 2023, increasing from

US$68.5 billion in 2018. The market is projected to grow at a CAGR of 7.12% over the forecasted years 2019 to

With the increase in number of births around the world, the demand for baby diapers is anticipated to hike in  future. Also, increase in employment, rise in purchasing power, expanding metropolitan population, innovation  and introduction of eco-friendly and bio-degradable baby diapers with different size suited for different age  group and with a variable absorbing tendency are expected to drive the market demand in coming years.

The market value of global baby diaper market was recorded to reach US$54.4 billion by 2018, increasing from  US$ 49.4 billion in 2017, at an annual growth rate of 10.12%. The value of the market is projected to reach  US$73.8 billion by 2023, rising from US$ 57.8 billion in 2019. The market value is anticipated to grow at a  CAGR of 6.3% over the forecasted period of 2019-2023.

Global baby diaper market is categorized into five major regions on the basis of geographic revenue generation.  These are North America, Asia Pacific, Latin America, Europe and MEA.

  • In 2018, North America dominated the global baby diaper market with generation of 34% revenue share, followed by Asia Pacific and Latin America with 23% and 21% share respectively.
  • Europe and Middle East & Africa (MEA) regions held 15% and 7% share in 2018, respectively.

The global baby diaper market by per capita consumption was 6.6 in 2018, augmented as compared to 6.3 in  2017. The baby diaper market per capita consumption increased at a CAGR of 3.73% during 2014-2018 years.

The global baby diaper market by per capita consumption is projected to rise at a CAGR of 3.39% over the  years 2019-2023, to reach to 8 in 2023, as compared to 7 in 2019. The global baby diaper per capita  consumption is anticipated to grow during the forecasted period because of increasing child birth worldwide,  rising awareness about child diseases owed to lack of hygiene, upsurge in working female population, increasing  female literacy rate globally, increasing age of potty training due to busy lifestyle leads to the increasing per  capita consumption of baby diaper.

Adult diaper is designed to mainly to support adult incontinence. Such diapers are primarily worn by people  suffering from severe conditions like diarrhea, incontinence, mobility impairment, or dementia, along with other  conditions. Adult diapers are comprised of an absorbent inserted in between two non-woven fabric structure.  The value of global adult diaper market was amounted at US$9.5 billion by the end of 2018, a slight decline  from US$10.3 billion in 2017.

The global adult diaper market value is projected to grow up to US$16.4 billion by 2023 at a CAGR of 11.27%  over the years 2019-2023, as compared to US$10.7 billion in 2019. There are many attributable factors such as  increasing urbanization, aging population with growing urinary incontinence, development of the healthcare  sector and growing usage in medical centers for patients suffering from different ailments help in preventing  leakage, maintain body fluid level and improve comfort etc. that are anticipated to drive the market value during the forecasted period.

On the basis of geography, the global adult diaper market has been fragmented into five major regions namely  North America, Asia Pacific, Latin America, Europe and MEA.

  • The dominant region in the adult diaper market was Asia Pacific, which captured 30% of the total market share, followed by Europe with 25% of the share in 2018.
  • North America, Latin America and Middle East & Africa (MEA) regions occupied 20%, 18% and 7% share in 2018, respectively.